Barbie Hsu Fan Spends Fortune on Tribute Video in New York Billboard, Cost Estimated at Up to S$135K

Superfan Splurges on Times Square Billboard to Honor Barbie Hsu

A devoted fan of Taiwanese actress Barbie Hsu went all out to commemorate her legacy, funding a grand tribute video that aired on a massive Times Square billboard in New York City on Feb 10.

The extravagant display, estimated to cost up to S$135,000, quickly gained attention online.

Fan Pays Tribute to Barbie Hsu in New York

According to Lianhe Zaobao, a passionate fan spent a significant sum to feature Barbie Hsu on Nasdaq’s iconic digital billboard in Times Square, making waves on social media.

A Chinese entertainment reporter from Sohu managed to contact the superfan— a Sichuan-based netizen who goes by the username ‘Jiang Er Er’ (name transliterated).

A Personal Connection to Barbie Hsu

In an interview, Ms. Jiang shared that she has long been compared to the Taiwanese actress in terms of appearance.

“We share a special connection, so I wanted to pay tribute to her,” she said.

She also explained that Nasdaq’s Times Square screen is often used for honoring late celebrities, making it the ideal choice for her tribute.

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Reaching Out to Dee Hsu for High-Resolution Images

Before finalizing the tribute, Ms. Jiang reached out to Barbie Hsu’s sister, Dee Hsu, on Weibo as a sign of respect.

Hoping to obtain high-resolution images for the display, she left comments on Dee Hsu’s posts. However, with the family still grieving, she ultimately searched online for suitable photos instead.

The selection process was meticulous, taking an entire afternoon. The first version of the tribute video appeared blurry, prompting her to redo the entire project to ensure the best quality.

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